Home Up Contents
BBA Goal 1

 

BBA Goal 1 BBA Goal 2 BBA Goal 3 BBA Goal 4 BBA Goal 5 BBA Goal 6

Degree Program:  BBA

Goal 1:  Students will be effective communicators.

Fair

Did Not Meet Expectations
Limited Accomplishment

1  2  3

Good

Met Expectations
Some Problems
Needs Improvement

4  5  6

Exemplary

Met Expectations
Considerable Expertise Shown
With Project

7  8  9

Measures

Direct or indirect measurements and/or measurement links

 

Score

Evaluation assigned to learning objective

Develop a clear and concise topic statement of the issues to be addressed.

Statement was not concise or clear on the issues or topic to be addressed

 

 

Statement or discussion was clear on some points relating to the issue or topic, but weak on other points.

 

Clearly addressed both the topical statement  and issue to be addressed

 

Written projects in MGMT 3510

 

 

 

 

 

 

 

Explain the approach taken to evaluate an issue relating to a business topic.

Provided a weak presentation of the approach. Methodology was not well expressed Provided an adequate explanation of the methodology used Provided a clear explanation of the methodology and how it leads to a sound conclusion Written an oral projects in MGMT 3510

 

Summarize the results of the analysis of an issue in a clear set of conclusions.

Inadequate summary and/or presentation of the results or presented results not consistent with the issue addressed Adequate presentation but inconsistent summary of the results Well formulated conclusions consistent with methodology employed

Written and oral projects in MGMT 3510

 

Present the topic in a professional manner.

Inadequate written or oral presentation

Failed to use acceptable written or oral presentation guidelines

Presentation adequate but not exceptional

Some errors relating to appropriate written or oral presentation methods

Excellent presentation which was well written and presented in a professional manner

Written and oral project in MGMT 3510

 

Synthesize and report written and oral conclusions in a rational, persuasive manner.

Displayed difficulty while developing meaningful solutions to a problem and/or cannot communicate a persuasive argument for a course of action Produced an acceptable persuasive argument for solutions to a problem and/or communicating a persuasive argument for a course of action Developed a cogent summary for a problem solution and created effective communication while outlining a persuasive argument for a course of action

 

Oral project in MGMT 3510

 

Create an effectively written or oral report using appropriate analytic tools and presentation software (e.g., SPSS, Microsoft Excel, Microsoft PowerPoint).

Lacked proficiency while using analytic tools/presentation software and/or cannot execute an effective presentation of the report Utilized analytic tools and presentation software to create a satisfactory written/oral report Possessed expert knowledge of software tools and used them to create an excellent written/oral report

Oral project in MGMT 3510

 

Assessment - Fogelman College of Business and Economics - The University of Memphis