|
|
Fair
Did Not Meet Expectations
Limited Accomplishment
1 2 3
|
Good
Met Expectations
Some Problems
Needs Improvement
4 5 6
|
Exemplary
Met Expectations
Considerable Expertise Shown
With Project
7 8 9
|
Measures
Direct or indirect measurements and/or
measurement links
|
Score
Assessment assigned to learning objective
|
|
The student will prepare an executive summary in an appropriate
structure.
|
Weak or
missing introduction. Poor or missing explanations of key points.
Weak or missing conclusion.
|
Unclear
introduction. Vague explanations of key points. Conclusion lacking
action items for follow-up.
|
Clear and
concise introduction. Focused explanation of key points. Strong
conclusion with action items for follow-up.
|
MKTG 7140,
Marketing Plan (Group)
|
|
|
The student will organize an effective presentation.
|
No opening
statement or irrelevant statement. Loses focus more than twice. Does
not manage time effectively.
|
Opening
statement relevant to topic. Gives outline of speech. Mostly
organized, loses focus only once or twice. Some transitions. Allows
enough time to deliver speech, although it could have been better
edited.
|
Has a clear
opening statement that catches audience’s interest and gives
overview. Stays focused throughout.
Includes
transition statements that tie sections together. Very effective
time management.
|
Group presentation and individual contribution scores on
presentation in ECON 7100 and MGMT 7160
MKTG 7140 Marketing Plan (Group)
|
|
