Degree Program:  EMBA

Goal 2:  Communication – Each student executive will develop strong written and oral communication and presentation skills.
 

Fair

Did Not Meet Expectations
Limited Accomplishment



1 2 3

Good

Met Expectations
Some Problems
Needs Improvement

4 5 6

Exemplary

Met Expectations
Considerable Expertise Shown
With Project

7 8 9

Measures

Direct or indirect measurements and/or measurement links 

Score

Assessment assigned to learning objective

Organize a case analysis effectively.

Missing and/or incomplete analyses. Poor organization and lack of structure.

Complete analyses but lacking insight into consequences. Organization and structure obscure key points.

Thorough, detailed, complete analysis. Excellent organization, structure, and presentation of key points.

Prepare an executive summary in an appropriate structure.

Weak or missing introduction. Poor or missing explanations of key points. Weak or missing conclusion.

Unclear introduction. Vague explanations of key points. Conclusion lacking action items for follow-up.

Clear and concise introduction. Focused explanation of key points. Strong conclusion with action items for follow-up.

MKTG 7140 Marketing Plan (Group)

Organize a presentation effectively

No opening statement, or irrelevant statement. Loses focus more than twice. Does not manage time effectively.

Opening statement relevant to topic. Gives outline of speech. Mostly organized, loses focus only once or twice. Some transitions. Allows enough time to deliver speech, although it could have been better edited.

Has a clear opening statement that catches audience’s interest and gives overview. Stays focused throughout.

Has transition statements, ties sections together. Very effective time management.

MKTG 7140 Marketing Plan (Group)

Prepare a presentation with good and appropriate content

Does not meet assignment requirements, is not current, nor objective. Does not use appropriate analysis.

Fulfills assignment. Current. Uses appropriate sources and is objective.   Reasonable analysis.

Is more thorough than "average." Research goes beyond minimum requirements. Strong analysis. 

Group presentation and individual contribution scores on presentation in MGMT 7030, ECON 7100, ECON 7110, and MGMT 7160    

MKTG 7140 Marketing Plan (Group)

Produce high quality slides and handouts

Sloppy and/or unprofessional. May be difficult to read. Many slides are superfluous.

Readable, professional, appropriate number.

Readable, professional, imaginative and/or of high quality (without being a distraction).

Group presentation and individual contribution scores on presentation in MGMT 7030, ECON 7100, ECON 7110, and MGMT 7160      

MKTG 7140 Marketing Plan (Group)

Exhibit good presentation skills

MKTG 7140 and MGMT 7160 final presentations