EMBA Goal 4: Critical Thinking, Analysis and Problem Solving

Degree Program: EMBA Goal 4: Critical Thinking, Analysis, and Problem Solving – Each student executive will develop skills enabling them to both create and evaluate potential solutions to business problems.
	Fair Did Not Meet Expectations Limited Accomplishment 1 2 3	Good Met Expectations Some Problems Needs Improvement 4 5 6	Exemplary Met Expectations Considerable Expertise Shown With Project 7 8 9	Measures Direct or indirect measurements and/or measurement links	Score Assessment assigned to learning objective
Appropriately frame business problems to identify relevant and important criteria for analysis	Some criteria identified, but some important criteria are missing	Many criteria identified, but important criteria not sufficiently highlighted	Demonstrates a clear focus on most important criteria
Develop an effective strategy for solving the business problem	Proposed strategy demonstrates misconceptions about important tools or frameworks necessary to address the core problem	Proposed strategy addresses most of the issues related to the core problem, but one or more key elements is missing	Proposed strategy is complete and addresses all important elements of the problem	Evaluation of strategic component of BA project, MKTG 7140 and MGMT 7160 projects
Implement the strategy to create an effective solution to the business problem	Results of analysis demonstrate fundamental misunderstanding of a tool and/or framework for solving the problem	Satisfactory analysis was performed, but conclusions and recommendations lack depth and/or insight	Conclusions and recommendations demonstrate ability to synthesize a diverse set of results into a coherent and complete solution to the problem	Evaluation of implementation portion of MKTG 7140 and MGMT 7160 projects
Effectively evaluate potential solutions to business problems	Evaluation of proposed solution(s) misses important issues	Evaluation of proposed solution(s) demonstrates basic understanding of important issues, but lacks clear and/or compelling support for positions taken in the appraisal	Evaluation demonstrates an ability to assess viability of proposed solution(s) and provides clear and compelling support for positions taken in the appraisal	MKTG 7140: Evaluation of marketing plans (Individual)