Degree Program:  MBA

Goal 4:  Graduates will be knowledgeable in functional areas and their integration.
 

Fair

Did Not Meet Expectations
Limited Accomplishment



1  2  3

Good

Met Expectations
Some Problems
Needs Improvement

4  5  6

Exemplary

Met Expectations
Considerable Expertise Shown
With Project

7  8  9

Measures

Direct or indirect measurements and/or measurement links

Score

Assessment assigned to learning objective

Understand and use disciplinary knowledge and skills.

Demonstrates a minimal level of knowledge and only weak proficiency in the course-specific skill set.

Has an intermediate level of knowledge and adequate skills in the discipline.

Demonstrates a high level of knowledge and strong skills in the discipline.

MKTG 7140- Longitudinal performance in comprehensive (cross-functional) business simulation

FIR 7150 – comprehensive ratio analysis of companies

MGMT 7160- comprehensive project in which students act as entrepreneurs, business/market analysts, or as consultants or comprehensive case analyses and Exams

Demonstrate an understanding of how changes in the external and internal business environments impact the functional areas of business.

Demonstrates a basic but limited understanding of how environmental changes impact the organization and what the implications of environmental change are for the graduate’s area of expertise.

Demonstrates an adequate understanding of the impact of environmental change on the organization and its functional areas, but has difficulty in devising creative solutions as to how the organization can exploit such changes.

Demonstrates a high level of understanding of the impact of environmental change on the organization and its functional areas.  Demonstrates creative thinking in how the environmental changes can be exploited by the functional areas in order to create or sustain competitive advantages.

MKTG 7140- Longitudinal performance in comprehensive (cross-functional) business simulation

MGMT 7160- comprehensive project in which students act as  entrepreneurs, business/market analysts, or as consultants

Integrate disciplinary expertise across functional areas.

Has only a minimal understanding or ability to integrate expertise across the other functional areas of the organization.

Demonstrates an adequate understanding of how the functional areas are or should be integrated in the organization, but is less able to articulate how or why the integration is necessary for the proper operation of the organization

Demonstrates a strong ability to see “the big picture” and how the relationships between areas can be used to create and sustain competitive advantage.

MKTG 7140- Longitudinal performance in comprehensive (cross-functional) business simulation

MGMT 7160- comprehensive project in which students act as  entrepreneurs, business/market analysts, or as consultants