Degree Program:  MSBA

Goal 4:  The student will be a problem solver.
 

Fair

Did Not Meet Expectations
Limited Accomplishment



1  2  3

Good

Met Expectations
Some Problems
Needs Improvement

4  5  6

Exemplary

Met Expectations
Considerable Expertise Shown
With Project

7  8  9

Measures

Direct or indirect measurements and/or measurement links

Score

Assessment assigned to learning objective

Explain theories and facts in the functional areas

Unable to explain theory or facts coherently

Explanations have gaps or use theory incorrectly

Explanations are complete and use theory correctly

Exam
MKTG 7213

Apply theories and facts to solve problems

Has difficulty in applying theories to solving problems

Demonstrates competence in applying theories to solving problems 

Applies theories with facility in solving problems

Exams and Assignments in MKTG 7213

Synthesize knowledge in functional areas to solve problems

Unable to integrate knowledge from different areas in solving problems

Fails to perceive some links between areas in solving problems

Integrates knowledge from different areas creatively in solving problems.

Project in MKTG 7213

Critically evaluate arguments, theories, and recommendations

Unable to critically assess alternative arguments

Can assess alternative arguments but needs improvement in explaining why

Can assess alternative arguments well and can explain her his reasoning well

Assignments in MKTG 7213